Our story
The story behind AuraShine
Chosen by hand, checked by hand, and posted by hand.
AuraShine started with Instagram. What began as a small idea slowly turned into something much more personal. Behind AuraShine is a mother of a four-year-old boy, who wanted to build something of her own while being there for her little one.
It started with a few earrings, a lot of love, and countless conversations in Instagram DMs. From choosing each piece to packing every order, everything has always been done personally, by hand.
There are two of us, and we still answer the same questions again and again — because every customer matters to us. AuraShine is not a big team or a faceless store. It is a small dream built with love, patience, and the hope of making every woman feel a little more beautiful.
You get what you see.
No unnecessary promises, no complicated stories — just jewellery we genuinely love and would choose for ourselves.
Why only earrings
Because doing one thing properly is the only advantage a two-person shop has over a marketplace. Earrings need no size, they suit almost everyone, they survive the post, and they are the piece people actually replace. A necklace is a decision; a pair of earrings is a Tuesday.
So there are four collections and nothing else — Kashmiri Muse, Your Occasion Edit, Silver Stories and Oxidised Charm — and every one of them is earrings.
How a pair gets to you
-
Chosen, not catalogued.
Every design on this site was picked because we would wear it, and priced between ₹300 and ₹3,000 because that is the range our customers actually buy in.
-
Checked by hand.
Clasps, hinges, backs, the evenness of the plating. Anything that does not pass does not ship.
-
Packed and posted.
Pouch, card, and your tracking number reaches you without you having to ask for it.
-
Then we stay reachable.
The same number that confirmed your order is the one that answers if something is wrong.
What we will not do
We will not put a fake crossed-out price next to a real one. We will not tell you eleven people are looking at a pair of earrings. We will not claim a hallmark we do not have.
We will not promise a returns policy we cannot run. Ours is exchange only, within 24 hours, with the postage paid by you, and it is written plainly on its own page rather than softened here.
And we will not photograph somebody else's jewellery and call it ours.
Say hello
On WhatsApp, 10am–7pm, every day.
