Privacy

What we collect, why, and how to get rid of it. Last updated 10 October 2026.

Draft for the owners to review. Written for the review build. India's Digital Personal Data Protection Act, 2023 is in force and its rules are still being phased in, so this needs a fresh check on the day the shop opens rather than an assumption that it is still current.

Who holds your data

AuraShine, Dehradun, India. For anything on this page, message +91 98647 16079 or write to info@theaurashine.in.

What we collect

To send you an order: your name, phone number, email address and delivery address.
Your order history — what you bought, when, and what it cost.
A gift note, if you write one. It goes on the card and is not kept afterwards.
What is in your bag and your wishlist. While you shop without logging in, your bag stays in your own browser on your own device. A wishlist needs an account. Once you log in, both are saved on your account so they are the same on your phone and your laptop.
Your saved addresses, if you log in and save them.
When you log in: your email address, and the six-digit code we email you. We keep only a scrambled copy of the code, for ten minutes at most.

In short, we keep your name, mobile number, email address, delivery addresses and order history.

We do not ask for your date of birth, your gender or anything else we have no use for.

What we never see

Payment happens over UPI, outside this website. We never see or store card details, UPI PINs or bank credentials, and this site has no payment form on it. When a payment gateway is added, the card details go directly to the gateway and still never reach us.

Why we hold it

To confirm your order on WhatsApp, take payment, write your address on the parcel, hand it to our courier, send you a tracking number, and deal with an exchange if one comes up. That is the whole list. We do not sell it, rent it or share it with anyone except our courier, which needs the address to deliver.

We contact you on WhatsApp because it is how this shop actually works. Messages are about your order — confirmation, payment, dispatch, tracking, delivery. We will not add you to a broadcast list without asking, and if you would rather we used SMS or email instead, say so and we will.

Who helps us run the shop

Cloudflare hosts this website and the system that takes your order. Resend sends our emails, such as your order confirmation and your login code. Our order records are kept on our own hosting. Each of them handles your details only to do that job for us.

Cookies and analytics

This site sets no advertising cookies and runs no third-party trackers. If you log in, one cookie keeps you logged in for 30 days; signing out removes it. Your bag (as a guest) and whether you dismissed the announcement bar are kept in your browser's own storage, on your device. If we add analytics later, we will name the tool here and it will not be one that follows you around other websites.

How long we keep it

Order records for as long as we need them for accounts and tax — typically eight years, because that is what Indian bookkeeping expects. Everything else only for as long as it is useful.

Getting it deleted

Message us on WhatsApp or email info@theaurashine.in and ask. We will delete what we are allowed to delete and tell you plainly what we have to keep and why. You can also ask us for a copy of what we hold, or to correct something that is wrong.

Children

This shop is not intended for anyone under 18, and we do not knowingly collect data from children.

Complaints

If you are not happy with how we have handled your data, our grievance officer is listed on the contact page, with the acknowledgement and resolution windows we work to.